Brains are the New Black

Yes. I know that "blank is the new blank" as in "neon pink is the new black" or "high-waisted shorts are the new lederhosen" is turn-of-phrase that we're supposed to retire in 2008 to hang out with the hip kids.

If I had my druthers, this would be trotted down all the runways of Paris, NYC & Milan as the new "must have" accessory. I'll take three (in black, taupe & navy) just in case.

It looks alone weren't enough:

The helmet is the creation of Dr Gordon Dougal, a director of Virulite, a medical research company based in County Durham.

It follows a study at the University of Sunderland which found infra-red light can reverse memory loss in mice.

Dr Dougal claims that only ten minutes under the hat a day is enough to have an effect.

"Currently all you can do with dementia is to slow down the rate of decay - this new process will not only stop that rate of decay but partially reverse it," he said.

Low level infra-red red is thought to stimulate the growth of cells of all types of tissue and encourage their repair. It is able to penetrate the skin and even get through the skull.

Remember...beauty fades, but dumb is forever. A fully functional brain is always attractive.